By using this online air ticket and purchases’ management system TAP can offer passengers greater flexibility and variety of choice. Via this software, TAP is prepared to offer a better customer service experience with greater transparency and more flight options to a growing number of online customers.

The TAP website has been redesigned with the aim of making it easier to present each of the five new products, making their commercialization easier and more effective.

Each of the five products is presented for each flight with all options and seating availability, accessible/verified via QPX.  

This online sales process has been improved it is efficient and has been conceived to offer the best options both for the company and its customers.

New products include:

tapΙexecutive – with the option of comfort throughout the entire service, personalized customer care, efficiency, speed and total flexibility;
tapΙplus – speed and total flexibility;
tapΙclassic – convenience and flexibility;
tapΙbasic – excellent price/service ratio
tapΙdiscount – very low special offer price.
 

“The launch of new products reflects TAP's commercial philosophy: providing our customers with freedom of choice, making their trips increasingly simpler. QPX software gives us the necessary flexibility to offer these innovative products to our customers and so flights offer five different ticket fares corresponding to different service options designed to meet your needs," said Luis Monteiro, TAP Marketing VP. “QPX has made the online availability of a wider range of options offered to our customers more straightforward and efficient for us.” 

“After successfully launching the QPX system we are very enthusiastic about the fact that TAP is making the most of the commercialization capacity of our system”, said David Peller, regional business development VP at EMEA and India, ITA Software.“ Via a simple QTX search TAP is able to offer its customers five different products for any available flight. With the differentiation of its ticket fare products and use of QPX, TAP is well set to stimulate the substantial growth of its direct sales on the Internet throughout the coming year.

About TAP Portugal:
TAP Portugal is the leading Portuguese airline company in the market and Star Alliance member since 14 March 2005, the date it also celebrated its 60th anniversary. Its Hub in Lisbon is a privileged access platform in Europe at the crossroads of Africa, North America and South America, a region in which TAP stands out as the leading airline company operating to Brazil with 67 flights a week. The TAP network currently covers 58 destinations in 25 countries worldwide. Operating an average of more than 1,850 flights a week, TAP has a modern fleet of 53 Airbus manufactured airliners to which a further 16 aircraft in the services of PGA, acquired in 2007 have been added, comprising a total fleet of 69. Advancing with its customer orientated priorities, TAP continually invests in innovation and the use of new technologies offering high quality, secure and reliable products and services.

About ITA Software:
ITA Software is a leading company supplying innovative computer software solutions to aviation. ITA has developed the most comprehensive online airline ticket fare commercialization system in the industry that is used by leading airline companies such as American Airlines, Aeroplan, Alaska Airlines, Alitalia, Continental Airlines, United Airlines, US Airways, Hotwire, Kayak, Orbitz and others. ITA is currently building an innovative passenger booking system with Air Canada, its partner in the launch of this product.  In 2006 and 2007, ITA was elected as one of the Best Companies to work at by the Boston Business Journal and was further distinguished by the Massachusetts Alliance for Economic Development with its “Economic Impact” award. It also won Deloitte’s Technology Fast 500 award. ITA was founded by scientists from MIT's computing department.