Assuming an ever growing importance, as for some customers it's the first type of contact with TAP, this communication platform is constantly being updated.
Note: 40%of the monthly visits TAP Victoria are 1st timers.
In this context, and without a shadow of doubt, the airline highlights www.flytap.com with an average 250 000 daily views.
Currently with more than 1 000 000 members, the Victoria programme is evidently a successful frequent flyer reward and loyalty programme, comunicating in a dynamic/effective way with its members and partners through www.tapvictoria.com
FlyTAP
| Banners | Table | ||||
|---|---|---|---|---|---|
| Model | Format | Location | Size | Duration | Price* |
| Homepage | Big Banner | Top/Right | 287x276px | 1 week (7 days) | 5.000,00€ |
| Homepage | Small Banner | Centre | 133x135px | 1 week (7 days) | 3.500,00€ |
| Homepage | Rectangular | Below/Right | 277x80px | 1 week (7 days) | 2.750,00€ |
| Homepage | Rectangular | Below/Left | 277x80px | 1 week (7 days) | 2.750,00€ |
| Homepage | Image + Text | Below/Right | 80x80px | 1 week (7 days) | 1.600,00€ |
| Homepage | Rectangular | Below/Right | 277x40px | 1 week (7 days) | 1.600,00€ |
| Check-in Online | Specific | Below/Right | 166x200px | 1 week (7 days) | 1.400,00€ |
| Booking Area | Specific | Centre/Right | 245x224px or 283x196px | 1 week (7 days) | 1.400,00€ |
*With creativity and production - Single Banner in the slot
Site Visits/Month | PageViews/Homepage/Month |
|---|---|
875 000 | 1 500 000 |
Note: 38%of the monthly visits Flytap are 1st timers.
TAPVictoria
| Banners | Table | |||||
|---|---|---|---|---|---|---|
| Model | Format | Location | Size | Duration | Price* | Price** |
| Homepage | Big | Top | 472x325px | 1 week (7 days) | 1.800,00€ | 1.760,00€ |
| Homepage | Long | Centre | 274x89px | 1 week (7 days) | 1.530,00€ | 920,00€ |
| Homepage | MREC | Left side/Below | 300x250px | 1 week (7 days) | 1.150,00€ | 690,00€ |
| Homepage | Small | Left side/Below | 137x103px | 1 week (7 days) | 900,00€ | 410,00€ |
| Homepage | Small | Centre/Below | 137x103px | 1 week (7 days) | 900,00€ | 410,00€ |
| Homepage | Small | Right side/Below | 137x103px | 1 week (7 days) | 900,00€ | 410,00€ |
| Booking Area | Specific | Centre/Right | 245x224px or 283x196px | 1 week (7 days) | 1.400,00€ | 300,00€ |
*With creativity and production - Single Banner in the slot
**With creativity and production - Rotates with another banner in the slot
Site Visits/Month | PageViews/Homepage/Month |
|---|---|
209 000 | 170 000 |
Note: 40%of the monthly visits TAP Victoria are 1st timers.
| Discounts for Global TAP Partners | |
|---|---|
| Volumes (nº banners) | Discount % |
| 3 | 15% |
| 6 | 20% |
| 9 | 25% |
| 12 | 30% |
