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TAP & SATA finalize Fidelity Program partnership agreement

2008-05-02

TAP Portugal and SATA Group Fidelity Programs – the Victoria and Clube SATA, respectively – will soon enable their members to earn and use air-miles reciprocally. Following on from the agreement recently signed by TAP CEO Luiz Mor and SATA Group Chairman of the Board of Directors, Antonio Gomes de Menezes, the Victoria Program and Clube SATA are finalizing the terms on a partnership that will result in the offer of a considerable range of advantages for their respective members. 

As a result, from the end of the first semester of this year, passengers traveling with  the SATA International airline company can earn Victoria card air-miles and TAP passengers can also earn air-miles on their Clube SATA cards, keeping the same advantages. This means that regardless of the airline company with which they are traveling, passengers can always earn or use miles in their frequent flyer account whether it is a Victoria Program or Clube SATA account. 

TAP and SATA operate a code-share regime on all domestic legs served by SATA International as well as on most of the regular legs of the Azorean company to Europe and also on all domestic flights operated by TAP between the Continent and Madeira and the Azores.

Today SATA Goup company frequent flyer programs have more than 50 thousand members. In recent months, Clube SATA has not stopped adding partners and is constantly seeking to offer more advantages to the members of its travel club. 

The TAP Victoria Program today has 22 partner airline companies and around 75 non-airline partners from the most diverse of sectors. A total of more than 750 thousand members, of which over 500 thousand in Portugal alone and more than 105 thousand in Brazil, followed by markets in France and the United Kingdom (30 thousand) and Spain (24 thousand). The aim is to reach 850 thousand members by the end of this year.

The partnership agreement between the Victoria Program and Clube SATA will represent a significant step both for TAP and for SATA Air Azores and SATA International, in the sense that it will now offer a wider range of advantages for their respective members, steadily adding more benefits and more value as recognition of their preference and fidelity.