TAP was awarded the Sapo Users Grand Prize for their campaign “Embark on Freedom of Choice”. Decided by public vote, this prize is the most important of the competition. The national airline was also presented a Bronze award in the “Tourism and Leisure” category, confirming its position as one of this year’s winners.
The Sapo Awards single out the best campaigns, advertisers and agencies in the online advertising market each year.
TAP thus obtains recognition for the quality of its intervention in this market, with the prize reflecting the way in which its campaign focused on users and potential customers. The online part of the project “Embark on Freedom of Choice” was designed by View, a specialist internet advertising agency.
