Its editorial focuses on the best that is made in Portugal, as well as the most interesting world events, particularly in destination featured on the front cover.
Average Exposure Time: 1 to 2 hours (variable according to the flight's duration).
Minimum vehiculation period: 1 month
Print Run: 60 000 copies
Click here to check the Table for Prices for Up Magazine
Contacts UP Editorial Office:
Rua do Crucifixo, nº 86 – 1º Esqº
1100-184 Lisboa
Tel.: + 351 21 346 6133
upmagazine@tap.pt
Minimum Production: 150 000 copies
Minimum Exposure Period: Length of flight
Additional information: Material given by the client must be specifically produced by TAP's printer due to technical policies.

Minimum period of circulation: 1 week
Minimum Exposure Period: 30 minutes
Price/Long Haul/per month:
Executive Class (subject to appraisal)
Economy Class - possible separation when leaving Lisbon to:
Africa: € 21 000
Brazil: € 47 000
Minimum period of circulation: from 1 week onwards
Minimum Exposure Period: 30 minutes
Average Fee Short Haul/per month
Executive Class: € 25 000
Economy Class: € 35 000
Average Fee Long Haul/per month
Executive Class (subject to appraisal)
Economy Class - possible separation when leaving Lisbon to:
Caracas/USA: € 20 000
Africa: € 30 000
Brazil: € 45 000
Information about volume of passengers covered per destination will be available for viewing.

Minimum period of circulation: 2 months
Minimum Exposure Period: 30 minutes
Average Fee Short Haul/per month € 6 800
Average Fee Long Haul/per month € 5 000

Minimum Production: 150 000 copies
Minimum Exposure Period:: 10 minutes
Price: € 17 500/1 colour / upon request for 2/4 colours
Minimum Production: 150 000 copies
Minimum Exposure Period: 10 minutes
Price: upon request
Available colours: 4 colours
Minimum period of circulation:: 1 month
Minimum insertion period: 30 or 60 seconds
Short Haul Price: 30’’:€ 5 500 / 60’’: € 7 500
Long Haul Price 30’’: € 5 500 / 60’’: € 7 500
- Addtional 20% fee for especific positioning
- Possibility of discount according to regularity
Required Material: Betacam TapeSP/ PAL
Minimum period of circulation: 2 months
Average time per view: 30 seconds
Price: € 10 000/channel
Cost of view: Tape US$ 60/title/Digital US$ 120/title
NOTE: Material must be handed in at least 65 days in advance.
- TAP Digital AVOD – Banner disply on the 3 main menus, with the possibility of animation.
Minimum period of circulation:: 2 months/material must be handed in at least 65 days in advance.
Fleet – A 330 (only 5 aircrafts are equipped with this system).
Price: € 3 500/ month
If you prefer, you can be the exclusive sponsor of one of these channels.
Minimum period of circulation: 2 months/material must be handed in at least 65 days in advance
Fleet – A 330 * / A 340
Price:
- 20" Spot € 3 500/month/channel
- Up to 3 spots per hour
- Viewing of logo/brand in UP magazine
Sponsorship of Audio Channel € 5000 per month
- 3 20" spots plus citing at the opening and closing of channel.
- Viewing of logo/brand in UP.
- 30" promotion on TAP's TV channel.
*depending on the aircraft it may vary from 30 to 60 days in advance. Increasing discount per number of channels/cycles.
Note: Prices don't include VAT.
UP: TAP In-Flight Magazine








