Within the context of a new commercial strategy, Lojas Francas de Portugal S/A has just revamped their image investing in improved product supply, offering passengers at domestic airports exclusivity and products of excellence.
Just for Travellers is the name of the new brand that replaces the previous Travelshopping line.
With this new commercial policy Lojas Francas de Portugal intends to stand out within the airport scenario with spaces dedicated to passengers where exclusivity is the brand image with a line of unique products, exclusive formats, competitive prices and stores that offer a special level of service.
Operational since 1995, Lojas Francas de Portugal is the result of a joint-venture between TAP – the leading domestic Portuguese airline company with a 51% market share and the Nuance Group – world leader in airport retailing. Over recent years the company has registered sustained growth having reached a net sales’ turnover in 2007 of 126 million euros and 7 million euros in profit. These figures correspond to increases of 17% in sales and 78% in profits compared with 2006.
Present at Lisbon, Porto, Faro and the Azores and a total of 16 retail spaces, Just for Travellers stores offer the best and latest releases in perfume and cosmetic products, chocolates and presents for all the family as well as the most exclusive wines and national liquors.
Located at domestic airports after security checkpoints, Just for Travellers stores are intended as a welcoming card for those who are preparing to depart to any destination, hence adopting the motto "Your journey starts here". Blue is the predominant color as reference to the sky, the spirit of travel, tranquility.
Manned with a team of specialists the national product area that has adopted the sub-brand: Just for Travellers/ Taste Portugal has acquired special status where one can find the best in national products.
Stores dedicated to fashion and luxury products have also overhauled their image adopting the sub-brand Just for Travellers/Luxury. With a more up market image in which black and gold predominate these spaces intend to meet the needs of the more demanding passengers.
