The Vans brand promotes the radical sports lifestyle, youth culture and creative expression by sponsoring athletes, musicians and artists and taking part in events such as the Vans Triple Crown of Surfing®, the Vans US Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour® and the cultural centre and international music arena, the House of Vans.
The first Vans store in Portugal opened in CascaiShopping in July 2016, with a second due to open in the Vasco da Gama Centre.