The Guiness Storehouse
I arrived at the enormous Guinness building without a ticket. Happily, the queue wasn’t too long and I didn’t have to wait much. Inside, the idea was to explain to visitors how Guinness is made, from the raw materials to the final product. It is all very professional in what is very probably one of the most successful marketing campaign experiences I have ever been involved with.
That said, it was a well thought out and well-presented experience with moments of fun, pleasure, and learning at each person’s own pace. Was it worth it? Absolutely!