The traditional and avant-garde Agadir

Practically destroyed by the great earthquake of 1960, Agadir is today a city of wide avenues and futuristic architecture, without giving up the past and Moroccan culture.

One of Morocco's top beach destinations

Agadir's great calling card is its 10 kilometers of beach, with fine, white sand.

Located in southern Morocco, the city has over 300 days of sunshine a year, a mild climate and warm, transparent waters. This fantastic bay, in addition to providing you with endless and peaceful days at the beach, also offers you four golf courses, with amazing views of the Atlantic, and the traditional Hammam and steam sauna, an ancient Moroccan cultural tradition.

On the outskirts of Agadir, the beaches of Taghazout, to the north, and Legzira, to the south, are a must-see, as well as Imsouane Bay and its perfect waves, which attract surfers from all over the world. 


Culture and nature conservation

For those who like to mix the beach with culture, Agadir is an excellent trip option.

The ancient and mysterious Kasbah, a fortress dating from the 16th century, overlooks the city and offers a panoramic view over the bay of Agadir. To the south of the Kasbah is a large green area known as Ancienne Talborjt, where the ancient city was originally located, before being destroyed by the 1960 earthquake.

To learn more about this natural disaster, visit the Mémoire d'Agadir Museum and the Jardim de Olhão, and also the Amazigh Heritage Museum, which has a beautiful Berber ethnographic collection.

Agadir also has extraordinary green areas, such as the Souss Massa National Park, home of the famous endangered ibis hermit, Paradise Valley, with truly cinematic lakes and waterfalls, and Crocoparc, with more than 300 crocodiles, as the name implies, but which is also a botanical garden with a vast collection of flora and fauna from all over the world.


Shopping and fun

One of Agadir's must-see attractions is the colorful and bustling Souk El Had, the city's market, where you can find a bit of everything from fresh food and spices to leather products and Moroccan art. The New Medina of Agadir, a beautiful recreation of the ancient medieval city, designed by Italian architect Coco Polizzi and built in 1990, is also perfect to buy craftworks and jewelry.

From the end of the afternoon, the Corniche, a long avenue along the beach, with cafés, restaurants and live music bars, is the main meeting point and the ideal place to stroll and immerse yourself in the traditional sounds and flavors of Morocco. Don't leave Agadir without also visiting its modern and bustling Marina and stunning Casino Atlantic.

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