The Client’s personal data is generally used to provide and manage the services contracted, subscribed, or booked, as well as for the study, improvement, and adaptation of services to their interests and requirements, and to streamline the flight reservation processes.
You may provide us with your personal data for other purposes, however, such as to receive institutional information about the TAP Group, to take part in pastimes and market surveys, to receive marketing communications (in particular, campaigns, and promotions for our services and products), and when making complaints or suggestions.
We will use this personal data for the following reasons:
1. To manage your flight reservations and to provide our services.
When you travel with us, we will use your personal data to provide service relating to the flight. For example, to issue tickets, complete check-in, issue your boarding card, accept you on board, and safely take you to your destination. We will also use your data to change your flights, should you require.
Additionally, we will use your information when you use our airport services (for example, when you check-in at the desk or use our lounge, under the terms and conditions of TAP Miles&Go Program membership).
2. To communicate and manage our relationship with you.
We may occasionally contact you by e-mail or text message for administrative or operational reasons. For example, we may contact you to confirm your reservation and payment, to inform you about your travel itinerary or any potential disturbances or changes to your flights. If you use our mobile app, we may also send you notifications for the same reasons.
Since these communications are operational in nature and are not conducted for marketing purposes, you will continue to receive them even if you have opted out of receiving marketing communications.
We will also use your personal data to respond to your requests, suggestions, or contacts, and to improve our services and your experience as a TAP Client.
3. To inform you of news and offers that may interest you.
Would you like to receive our marketing communications? Find out how.
When you create a TAP Account or make a reservation, let us know if you would like to receive this kind of communication. If you prefer, you can also request that we send this information by managing your preferences in the Client Area.
When you subscribe to our marketing communications you will begin receiving newsletters with information about the world of TAP, ranging from information about routes that may interest you to the best offers we have for you – from information about our flights to other associated travel products. For more information, see the Newsletter Subscription Terms and Conditions.
Important note: Your personal data will never be shared with other companies for marketing purposes without your consent.
Do you not want to receive our marketing communications? Find out how.
Should you not wish to receive this kind of communication just click on the cancel subscription link at the bottom of any TAP marketing communication.
If you have a TAP or TAP Miles&Go account, you can also cancel subscriptions through your Client Area at any time. Just go to “My profile” and click on the “Manage privacy” section to manage your account’s communications.
4. Personalize and improve your experience as a TAP Client
By using your personal data, we can more effectively adapt our services to your needs and preferences, to ensure you have the best personalized experience with us.
Your profile data
If you agree to TAP using your TAP Account or TAP Miles&Go Program consumption and use data – data that will not be shared with third parties – it will allow us to get to know you better and present you with campaigns, promotional coupons, advantages, and products that are relevant to you. Your profile will be created and used for each promotional activity, taking into account your use of our Platforms and the frequency with which you use them. What is the objective? Meeting your interests.
Your profile is defined based on the automatic processing of your personal data (without human intervention), a decision that may have legal repercussions, particularly in respect of the delivery of benefits or promotional campaigns. TAP Air Portugal is committed to implementing appropriate measure to protect your rights, freedoms, and legitimate interests, particularly the right to obtain human intervention from TAP, to express your point of view, and to contest the decision in question.
We may also collect information about how you use our website, flight searches, and what products you normally purchase, in order to understand your likes and preferences. This way we can use this information to show you content and offers to match your taste when you visit our website and/or when you have agreed to receive marketing communications, to send you those messages we believe are more relevant to you.
When you make a reservation in your account and leave our site for any reason during the process and before completing your request, we will be able to contact you to help you complete your reservation, under the terms of our Cookies and other Screening Technologies Policy.
5. To improve our services and meet our administrative and commercial goals.
The business goals for which we use your information, include accounting, billing, and auditing, credit card, or other payment card verification, fraud analysis, security, legal, and procedural purposes, statistical studies, and system development and maintenance.
6. To comply with our legal obligations.
In particular, the obligation to provide your personal data to customs and immigration authorities.